Startup Guelph asked Sue Wilson a few big questions about what it’s like to be an entrepreneur. Learn how her company develops and produces products and services that optimize the fundamental care of horses.
Sue’s business develops and produces products and services that optimize the fundamental care of horses. Grazing is a fundamental behaviour of horses and our Hay OptiMizers enable horses to forage hay naturally, while saving hay and time for their caregivers.
Hay OptiMizers are available throughout North America at equine retailers.
Q: When was the moment you first knew you were meant to be an entrepreneur?
Horses have always been part of my life and horse care became my passion after starting my own hobby farm. My horses continue to teach me how to optimize their care, which lead to the development of products that could benefit others.
Q: What is the biggest “win” you have experienced as an entrepreneur?
Meeting horse owners at their farms and seeing how our products have truly revolutionized the fundamental care of thousands of horses across North America.
Q: What was the biggest key to your success? How do you measure success?
Being truly passionate about horse care and seeing the how much our products impact their well-being gives me immeasurable psychic income.
You can learn more about Hay OptiMizer here, and be sure to follow on Facebook, LinkedIn, and Instagram.